OLG

Category

Graphic Design

Client

TBWA Canada
BBDO
Olympics

The Challenge

Extend OLG’s “Sponsored By You” Winter Olympics campaign across a range of formats and placements while maintaining a consistent, recognizable visual identity.

Extend OLG’s “Sponsored By You” Winter Olympics campaign across a range of formats and placements while maintaining a consistent, recognizable visual identity.

The Solution

Collaborated with TBWA’s art direction and marketing teams to develop and adapt campaign assets for digital, social, print, and large-format applications, ensuring visual consistency across deliverables.

Collaborated with TBWA’s art direction and marketing teams to develop and adapt campaign assets for digital, social, print, and large-format applications, ensuring visual consistency across deliverables.

The Approach

Working within the existing key visual and design system, I created templates and established guidelines to streamline production and maintain consistency across campaign assets.

RAW PHOTOSHOOT ASSETS

MLSE | Coca Cola Coliseum - Side A & B

MLSE | BMO Gardiner - Side A & B

Campaign creative for out-of-home placements across a variety of formats and dimensions meant ensuring each execution maintained visual consistency, while meeting the unique specifications of its intended placement.

Main MLSE | BMO Marquee

MLSE | Main BMO Marquee

CBC Globe and Mail - Home Page Take Over

Trade Desk_ - 160x600

Home page Take Over - 300x600 (side panels)

HPTO Radio Canada

The Execution

I adapted and versioned campaign creative for social, digital, print, presentations, and large-format out-of-home applications, tailoring layouts to different specifications and placement requirements.

The challenge here was maintaining consistency across a variety of formats and dimensions, ensuring each execution maintained visual consistency.

THE OUTCOME

In the end, we delivered a cohesive suite of campaign assets, maintaining visual consistency and production quality across multiple formats while supporting the campaign’s broader provincial rollout.

The Outcome

Delivered a cohesive suite of campaign assets, maintaining visual consistency and production quality across formats while supporting the campaign’s broader rollout.

More Work

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