Kenya Airways
Kenya Airways
Category
Refresh
Visual Identity
Creative Direction
Client
Kenya Airways
The Brand
Kenya Airways is one of Africa's leading airlines (and Kenya's national flagship carrier), but they were struggling with inconsistent branding across digital platforms, leading to a fragmented customer experience.
Kenya Airways is one of Africa's leading airlines (and Kenya's national flagship carrier), but they were struggling with inconsistent branding across digital platforms, leading to a fragmented customer experience.
Kenya Airways is one of Africa's leading airlines (and Kenya's national flagship carrier), but they were struggling with inconsistent branding across digital platforms, leading to a fragmented customer experience.
The Challenge
My task was to conduct a comprehensive audit of the existing digital assets and identify inconsistencies. The challenge was to unify the visual identity across all digital touchpoints, ensuring consistency and enhancing brand recognition.`
My task was to conduct a comprehensive audit of the existing digital assets and identify inconsistencies. The challenge was to unify the visual identity across all digital touchpoints, ensuring consistency and enhancing brand recognition.`
My task was to conduct a comprehensive audit of the existing digital assets and identify inconsistencies. The challenge was to unify the visual identity across all digital touchpoints, ensuring consistency and enhancing brand recognition.`
Creative Strategy
The KQ redesign concept uses a 360-degree approach to extend its influence beyond the brand's digital channels into traditional media, retail, merchandise
The KQ redesign concept uses a 360-degree approach to extend its influence beyond the brand's digital channels into traditional media, retail, merchandise
The KQ redesign concept uses a 360-degree approach to extend its influence beyond the brand's digital channels into traditional media, retail, merchandise
Result
My design simplified the overall form and introduced the new 'KQ' monogram as a replacement for what they have had for years, aiming to work more effectively across an ever-broadening portfolio of media.
My design simplified the overall form and introduced the new 'KQ' monogram as a replacement for what they have had for years, aiming to work more effectively across an ever-broadening portfolio of media.
My design simplified the overall form and introduced the new 'KQ' monogram as a replacement for what they have had for years, aiming to work more effectively across an ever-broadening portfolio of media.
REsearch
My design simplified the overall form and introduced the new ‘KQ’ monogram as a replacement for what they have had for years in an effort to work more effectively across an ever-broadening portfolio of media.
