FIFA & Don Julio
Category
Design
Client
The Team
Wasserman
The Challenge
The Solution
The Trophy everyone can take home.
In celebration of the 2026 FIFA World Cup, this special edition of Don Julio 1942 honors the artistry of tequila-making - a symbol of excellence as timeless as the beautiful game itself.
Encased in a gold bottle inspired by the FIFA World Cup trophy and crowned with a malachite closure, it reflects the spirit of victory and celebration.
MADE TO BE RAISED
Direction 1
Creative Strategy
Taking cues from the notecards used ar prestigious award ceremonies like the Oscars and Grammys, this direction explores the intersection of luxury and ceremony.
Creative Strategy
My designs capturing the prestige of the occasion while reinforcing the bottle’s identity as a trophy to be celebrated and collected.
MADE TO BE RAISED
Direction 2
Creative Strategy
Building on the bottle’s gold finish and trophy-inspired silhouette, this direction explores a more direct visual connection to the World Cup.
Creative Strategy
Typography, composition, and materiality all working together to create a sophisticated presentation that complements the bottle’s trophy-inspired design.
Creative Strategy
Drawing on the visual language of trophies and victory, this direction extends the bottle’s design cues into a cohesive notecard and envelope, connecting the prestige of Don Julio 1942 with the excitement of the World Cup.
final thoughts
