Nutra
Champs

NutraChamps

Category

3D
In-house
Product Design

Client

NutraChamps

The Brand

NutraChamps is a direct-to-consumer wellness brand focused on supplements designed to support everyday performance. Operating in a trust-sensitive and highly competitive category, the brand needed to balance credibility, clarity, and modern appeal across all digital touchpoints.

NutraChamps is a direct-to-consumer wellness brand focused on supplements designed to support everyday performance. Operating in a trust-sensitive and highly competitive category, the brand needed to balance credibility, clarity, and modern appeal across all digital touchpoints.

NutraChamps is a direct-to-consumer wellness brand focused on supplements designed to support everyday performance. Operating in a trust-sensitive and highly competitive category, the brand needed to balance credibility, clarity, and modern appeal across all digital touchpoints.

The Challenge

When I joined, the brand faced visual inconsistency and a lack of cohesion across social, web, and marketing assets (specifically between their Amazon and Online store). We created a more unified and scalable visual system that could support ongoing content demands.

When I joined, the brand faced visual inconsistency and a lack of cohesion across social, web, and marketing assets (specifically between their Amazon and Online store). We created a more unified and scalable visual system that could support ongoing content demands.

When I joined, the brand faced visual inconsistency and a lack of cohesion across social, web, and marketing assets (specifically between their Amazon and Online store). We created a more unified and scalable visual system that could support ongoing content demands.

Creative Strategy

The focus was on simplifying layouts, strengthening hierarchy, and refining the brand’s digital presence to feel more confident, modern, and intentional. This allowed the team to move faster while maintaining a cohesive look and feel.

The focus was on simplifying layouts, strengthening hierarchy, and refining the brand’s digital presence to feel more confident, modern, and intentional. This allowed the team to move faster while maintaining a cohesive look and feel.

The focus was on simplifying layouts, strengthening hierarchy, and refining the brand’s digital presence to feel more confident, modern, and intentional. This allowed the team to move faster while maintaining a cohesive look and feel.

Result

The updated design system improved brand consistency across channels and increased internal efficiency by streamlining content production. NutraChamps’ digital presence became more recognizable, more polished, and better equipped to scale as the brand continued to grow.

The updated design system improved brand consistency across channels and increased internal efficiency by streamlining content production. NutraChamps’ digital presence became more recognizable, more polished, and better equipped to scale as the brand continued to grow.

The updated design system improved brand consistency across channels and increased internal efficiency by streamlining content production. NutraChamps’ digital presence became more recognizable, more polished, and better equipped to scale as the brand continued to grow.

Insight

The name of the game was a systems-first mindset, developing consistent visual frameworks, templates, and content guidelines that could flex across platforms without losing clarity. 

The Goal

Building a cohesive digital brand system across social and marketing to improve clarity, consistency, and scalable content production. By introducing clearer templates and visual frameworks, the team was able to move faster while maintaining a cohesive brand presence across channels.

The Challenge

As a graphic designer working within a cross-functional team, I helped refine NutraChamps’ visual language across social, web, and marketing touchpoints.

THE REsult

The focus was on simplifying layouts, improving hierarchy, and establishing repeatable systems that balanced performance with credibility.

Across NutraChamps, my focus was less on individual assets and more on building systems that could support consistency, speed, and clarity at scale. By approaching design as a framework rather than decoration, the work helped align brand, content, and performance needs while creating a stronger, more recognizable digital presence over time.

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