BMW

Category

Digital Marketing

Client

BMW Canada

Richmond Day

Duration

4 Weeks

The Brand

A globally recognized leader in luxury automobiles, known for its precision engineering, innovative technology, and dynamic performance. The final assets aimed to successfully enhance this image.

A globally recognized leader in luxury automobiles, known for its precision engineering, innovative technology, and dynamic performance. The final assets aimed to successfully enhance this image.

A globally recognized leader in luxury automobiles, known for its precision engineering, innovative technology, and dynamic performance. The final assets aimed to successfully enhance this image.

The Challenge

Create a suite of digital marketing assets to promote BMW's latest ensuring brand consistency across multiple touchpoints while engaging a sophisticated audience.

Create a suite of digital marketing assets to promote BMW's latest ensuring brand consistency across multiple touchpoints while engaging a sophisticated audience.

Create a suite of digital marketing assets to promote BMW's latest ensuring brand consistency across multiple touchpoints while engaging a sophisticated audience.

Creative Strategy

Working within BMW’s brand guidelines, I crafted visually engaging graphics that balanced storytelling with conversion-focused messaging leveraging BMW’s sleek design language.

Working within BMW’s brand guidelines, I crafted visually engaging graphics that balanced storytelling with conversion-focused messaging leveraging BMW’s sleek design language.

Working within BMW’s brand guidelines, I crafted visually engaging graphics that balanced storytelling with conversion-focused messaging leveraging BMW’s sleek design language.

Result

Designs were well-received by both internal stakeholders and target audiences, contributing to a seamless and visually compelling marketing campaign that currently exist on their website today.

Designs were well-received by both internal stakeholders and target audiences, contributing to a seamless and visually compelling marketing campaign that currently exist on their website today.

Designs were well-received by both internal stakeholders and target audiences, contributing to a seamless and visually compelling marketing campaign that currently exist on their website today.

The Creative Strategy

Leveraging BMW’s evergreen design language, I developed high-impact digital assets—including collection ads and banner graphics—tailored for web and social platforms

The Challenge

Reflect the brand’s aesthetic across distinct verticals including BMW's Financial Services group emails, lifestyle touchpoints like Invitational's by Roam, and performance-driven initiatives such as their Ultimate Cup golf tournament.

IMPACT statement

Beyond polished creative, I took initiative within the design department to streamline our internal workflow for digital asset production - building out systems and reusable templates that improved turnaround times and ensured brand consistency.

This operationally empowered our client-facing teams to respond faster to briefs, reduce revision rounds, and increase delivery efficiency across channels. Demonstrating how design can lead as both an aesthetic and strategic function.

As a result, we significantly accelerated our output—cutting production time by 30-50%. Enabled faster client approvals and shortened the go-to-market cycle and supporting more agile campaign execution for BMW’s ongoing digital initiatives.

We show how strong creative & strategy can drive meaningful engagement, by elevating perception across a brands ecosystem, and delivering cohesion across various touch-points.

More Work

Back to Top

Kenya Airways

Revitalizing Kenya Airways with a fresh identity that blends global appeal with national pride.

Kenya Airways

Revitalizing Kenya Airways with a fresh identity that blends global appeal with national pride.

Kenya Airways

Revitalizing Kenya Airways with a fresh identity that blends global appeal with national pride.

GreenBuns

Green Buns Bakery, a new, sustainably sourced bakery in need of a distinctive visual identity.

GreenBuns

Green Buns Bakery, a new, sustainably sourced bakery in need of a distinctive visual identity.

GreenBuns

Green Buns Bakery, a new, sustainably sourced bakery in need of a distinctive visual identity.